There’s a slightly awkward truth in my line of work: the better you understand something, the harder it can be to explain it well.

There’s even a name for it, the curse of knowledge, and it’s the quiet challenge behind everything I do. My job is to take dense clinical and scientific evidence and turn it into something a patient, clinician, biotech or pharma professional, investor, or payer can actually use.

The hard part was never the biology. It’s pitching it at exactly the right level: clear enough to land, without stripping out the caveats until the meaning quietly changes. Too dense and the message is lost; too simple and it misleads. That narrow space between is the whole craft.

I’ve put together a few thoughts on what that actually involves, why expertise can get in the way, why the format matters as much as the words, and why writing for your specific audience is the thread through all of it.

I’d be curious how others handle this, in whatever field you’re in, when the urge to simplify meets the need to stay accurate.